Friday, February 10, 2006

Still Waiting...

Well, our printer called us Friday to say we would receive the shipment of the Spring issue. Josh waited around well until after their 3pm delivery deadline & no mag. Hrumph!

Apparently the magazine will now be delivered on Monday, which is kind of a bummer as we could have used all weekend to pack & ship the magazine. Ah well! It's not the first time one of us has hung around the office waiting for the delivery, and it probably won't be the last. SInce we all work other day jobs, these deliveries are inconvenient since we rarely get more than a few hours notice and there is no real delivery window. As much as I want to go to 6 issues a year, I can honestly say that the delivery & packing of the magazine makes me dread doing it more frequently! :) BUT that doesn't stop me from trying to get us on track for 6 issues.

Next weekend, we'll be in Indianapolis for the motorcycle dealer show. If any of you are there, please stop by our corner of the KYMCO boooth to say hi! We've got some great new promotional options for dealers, which I think will make Scoot! an integral part of any dealer's comprehensive scooter sales/service plan.

In our upcoming issue we advise scooter buyers to build good relationships with local shops in order to keep them in business and serving the consumer's needs, but I also think that shops need to put the capital "S" in Service and show customers how mush they appreciate their business. One cool idea I heard of the dealer hosting an occasional "customer appreciation" events such as a wine/cheese tasting or a barbecue. Invite past customers to come & meet other scooterists and feel part of a larger group. I think the customers will love it & it will go a long way towards firming the dealer/customer relationship. Also, it will generate excitement that is contagioius. Perhaps that customer brings along a friend and that experience earns the dealer a new customer. Maybe you end up selling a bunch of lifestyle products during the event. Or, maybe the customers meet other scooterists who invite them to rides and get them on their scooters more. Whatever the reason, dealer events such as that can go along way in garnering loyal and long-term customers.

Enough of my preaching. It's almost 70-degrees here in San Jose. I should go for a ride!

No comments: