From the site....
International Female Ride Day a synchronized day worldwide where women motorcycle riders "JUST RIDE" -- demonstrating their enjoyment and in most cases, passion for motorcycle riding. The campaign was created with the aim of highlighting the number of women who ride and building female rider awareness -- encouraging other women to take up the activity. The event places a spotlight on the female rider and celebrates the countless numbers who do--riders new to the activity or those who have had the pleasure all their lives!
Introduced last year, FEMALE RIDE DAYS' first step was as a National event with the intention to build globally. The success in 2007 made it easy in 2008 to move on to making it International!
And it was the women who participated that made this an easy transition--female riders and clubs throughout North America and Europe spontaneously joined in upon news of the campaign. As each year goes by FEMALE RIDE DAY will without a doubt continue to expand; enjoyed by more and more women worldwide as they claim the day and become involved in one of the greatest pleasures in life—motorcycling.
FEMALE RIDE DAY is for women who ride motorcycles no matter what form, or style--no matter the age, or experience. Motorcycles of all makes and capacities–scooters, sport bikes, dirt bikes or ATV’s.
The campaign’s slogan of "JUST RIDE" is a simple request of women riders and is by this method female rider awareness is created and enjoyed. It's concept is not attached to a charity, nor is it a fundraiser or for that fact, a controlled event--riders are free to make the day entirely as they so wish. Women are invited to join in, enjoy the camaraderie Internationally and be on their motorcycle on the first Friday each May -- Friday 2 May 2008.