Vespa of Los Angeles' LA Times Spotlight

Earlier this week, the LA Times featured Vespa of Los Angeles.

The 4,000-square-foot space, designed to emphasize the Vespa lifestyle, looks more like a fashion boutique than a vehicle dealership. Its exposed drywall ceiling and concrete flooring were chosen for their "industrial, urban feel," Miyakawa says. The three large photos of edgy models and bright Vespas lining one wall were taken by Miyakawa, who worked as a fashion photographer before opening the scooter store. At the front, large display windows allow the shiny Vespas within to catch the eyes of passersby, if there are any. Central Avenue runs through the heart of the industrial district and is mainly a route for car, not foot, traffic. But the location hasn't harmed business. Vespa Los Angeles has sold 106 scooters since opening day, earning it the rank of No. 2 in sales for the Southwest and No. 11 in the nation. It aims to sell 225 scooters a year. By comparison, the San Francisco Vespa store sells 480 scooters a year. There are 34 Vespa stores in California, a testament to the brand's burgeoning popularity.

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