Saturday, May 19, 2007
Ride to Work Day- July 16
I just helped out with the annual Bike to Work day by hosting an Energizer Station for bicyclists. It got me thinking about the upcoming Ride to Work Day for motorcyclists/scooterists. Considering gas might be at a high point during the midsts of summer, I think this is a great opportunity to highlight the benefits of riding scooters. We can take a lesson from Bike to Work in that they make it a fun and supportive event. The energizer stations have literature, maps, and rider support information, as well as tasty snacks. It supports community and makes people feel welcome to something they don't often do. While Ride to Work doesn't quite have that infrastructure, I think it would be great if we could do something similar in tons across the US.
How can you encourage scooters & motorcycles to commute on RTW Day? Here's some ideas:
Contact local scooter & motorcycle shops to see if they would host a stop. Most people commute in the early morning hours, so it may be a tough sell to get the store to be available from 6-9am, but its worth it.
Get a local grocery store on board to supply the snacks. I know from experience that Whole Foods Markets are pro-alternative transport and you may be able to get them to help out.
Contact the Motorcycle Safety Foundation and see if they can send you information on safe riding, helmet fitting etc.
Find local clubs that may be interested in manning the booth to promote their clubs or perhaps just leave information on their club.
Send a press release to the local news about the event and list any stations that you have. Do this at least 4 weeks in advance for newspapers and 2 weeks in advance for broadcast outlets.
Get sponsors to donate product for a raffle. Get participants to sign up and then add them to an email list (with their permission of course) to keep them updated on future events.
If you decide to try a Ride to Work day in you area let me know how it goes.