Sunday, May 13, 2007

Vespa PR Machine Gears Up For Summer

A recent press release by Piaggio USA is once again playing on high gas prices, the relative affordability of scooters, and the concern over automobile's part in global warming to sell scooters. While this may seem like no news to us scooter riders, these press releases aren't geared towards us. As much as we can say that scooter sales have been growing, they still are just a small part of the automotive market. The fact that Hummers still sell means that us Americans just don't get that our over-the-top lifestyle is at the expense of the environment and the world. It is for those people (especially the city-dwellers) that these releases are sent out. Piaggio is the big kid on the block so they take the lead. I wish other scooter manufacturers would get in on the action and make more noise, but for now, we'll be glad that someone is spending the big bucks to get the message out. Now, if only we could convince Piaggio/Vespa US to get their website to reflect these pushes as well...

Read the press release.

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