Another movie/scooter tie-in:
Secret agents in search of fresh fare and the ideal getaway
ride can receive a free $5 SUBWAY(R) card with a test drive or product
demonstration at all Vespa dealers. Participants in SUBWAY(R) restaurant's
Get Smart Eat Fresh Instant Win Game and Sweepstakes will receive a message
to take advantage of a special offer to receive a free Vespa Soft-Touch
helmet, a $300-value, with the purchase of a new Vespa scooter. The online,
print and in-store promotions run June 2 through August 10, 2008 at all
Vespa dealers and more than 21,500 SUBWAY(R) restaurants in the U.S.
In
addition to potentially winning a Vespa GTS or LX 50 scooter via SUBWAY(R)
restaurant's Get Smart, Eat Fresh Instant Win Game and Sweepstakes, amateur
agents are also invited to follow the links to print out a coupon good for
one of the latest Vespa Soft Touch or Piaggio Copter helmets, available www.subwayfreshbuzz.com free
of charge with the purchase of a new Vespa scooter. SUBWAY(R) restaurant's
Instant Win Game and Sweepstakes details are a click away at
, via a special movie-themed microsite. Even if you
don't play the Instant Win Game, all consumers over the age of 18 are
invited to visit a Vespa dealer to receive a free $5 SUBWAY(R) card,
available with a Vespa test ride or product demonstration. Consumers can
learn more about the free $5 SUBWAY(R) card offer at www.VespaUSA.com.
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