Sunday, March 23, 2008

Vespa Canada ad

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Not sure if this ad is web-only or runs on broadcast media, but it is kinda cute. However, it does what most Vespa ads do, rely on nostalgia or cuteness rather than the practicality and versatility which I think is most important. Especially when the economy is starting to tank. Scooter sales should be picking up because of gas prices & the economy. I hope that US scooter manufacturers will get it together to launch a concerted campaign push this year.

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